It's all too easy for pricing teams to start fighting against the wrong thing...

Research & Best Practices To Get More From B2B Pricing

Human beings seem to need an enemy--it gives us drive and purpose. But we (especially those of us in pricing) need to be careful about the nemesis we choose.
Too many pricing teams fall into this trap →

You may want it. And you may even think that you need it. But having ultimate authority over pricing is not all it's cracked up to be and there are some major downsides.
What should you shoot for instead? →

How do you get your company to accept new pricing approaches and also maximize your odds of success? Learn how to leverage pilot programs and in-market trials to accelerate your progress.
A great way to drive change and minimize risk →

Know the pricing strategies that work...and which ones to avoid. Get access to the PricingBrew Journal--full of guides, tutorials, research & on-demand webinars (and new content each week). Join thousands of your peers and subscribe.

Become a Subscriber or Take a Quick Tour

Some "friction" between Sales and Pricing is expected. But too much doesn't help. From our research, we've found 7 root causes of friction and conflict between the Sales and Pricing functions.
Plus we show you how to fix them →

We could just tell our subscribers about the "right ways" and best practices, but sometimes the better lessons come from the horror stories.
Like this one... →

While price testing can be quite challenging, a number of developments have helped to make it more practical for many pricing teams.

In our next live webinar, we'll discuss how to determine when price testing is feasible or appropriate. We'll share the pros and cons of 3 different price testing approaches and we'll discuss how to establish the right comparative measures to ensure you avoid unintended consequences.
Sign Up For Our Next Live Webinar →

We'd like to think that customers are always rational when they consider the price on a deal...but they just aren't. These are the 8 factors that come into play when sales quotes a price.
Here's what they're really thinking →

While no sales comp plan is perfect, you stand a much better chance when you minimize the unintended consequences and chances for regret. Learn the problems with various schemes and explore 4 sales comp solutions that work.
Your future self will thank you →

PricingBrew | August 11, 2022 - Live Training Webinar

Looking for pricing services, consultants or technology? Check out the directory.

The PricingBrew Journal is an online publication focused on best practices and research into business-to-business pricing. With a multitude of tools and resources available at PricingBrew.com, our research team is dedicated to publishing practical approaches, pragmatic advice and revealing what works (and what doesn't) to improve margin and pricing outcomes.

PricingBrew - 1775 W. State St. #173 - Boise, ID 83702

View In Browser | Unsubscribe