Subscribers have been asking about when to reexamine their price segmentation model...

Research & Best Practices To Get More From B2B Pricing

Lately we've received a number of questions from subscribers through the Help Desk about when you should revisit your price segmentation models.
There's a short answer...and a longer one →

There is a right way and a wrong way to think about pricing. The worst part? Even when you have the wrong perspective, no one is going to tell you.
This is how to know the difference →

The sales team is far more likely to offer "explanations" instead of admitting to personal failings or mistakes--it's just human nature. We researched the diplomatic ways for pricing to put a stop to their "reasons" for poor price execution.
Don't let them hide behind excuses anymore →

Know the pricing strategies that work...and which ones to avoid. Get access to the PricingBrew Journal--full of guides, tutorials, research & on-demand webinars (and new content each week). Join thousands of your peers and subscribe.

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Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts and profits.
Don't make these mistakes →

In pricing, we have all sorts of ways to figure out what our own price should be. But how can we figure out what our competitor will do?
These are helpful strategies →

We know pricing is pivotal to a company's success, but it's often underrepresented at the highest levels of corporate planning and decision-making. This means pricing teams have to work even harder to get the recognition they deserve.

In our next webinar, we'll explain how to enhance the profile, credibility and influence of the pricing function. We'll discuss how to leverage pricing data and analysis to drive and support discussions at the leadership table. Plus we'll share how to demonstrate the business acumen necessary to be an valuable contributor in the C-suite.
Sign Up For Our Next Live Webinar →

A big part of pricing is influencing and motivating salespeople to price and discount more effectively. Knowing what makes salespeople tick goes a long way in knowing how to motivate them.
Follow these five simple steps →

Demand changes throughout the life of every product--and your pricing has to change too. Use these strategies during each of the six major stages of the product lifecycle.
Maximize margin from intro through end-of-life →

PricingBrew | November 16, 2023 - Live Training Webinar

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The PricingBrew Journal is an online publication focused on best practices and research into business-to-business pricing. With a multitude of tools and resources available at PricingBrew.com, our research team is dedicated to publishing practical approaches, pragmatic advice and revealing what works (and what doesn't) to improve margin and pricing outcomes.

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