It's easy to start a chain reaction, but be sure it's headed in the right direction...

Research & Best Practices To Get More From B2B Pricing

It's pretty easy to start a chain reaction, but you'll want to make sure it's headed in the right direction.
This is how to get pricing toppling in the right direction →

Criminologists have a theory that also explains why salespeople do a bad job of pricing. Fortunately, the theory also explains how to get them to do a better job.
It's why they ignore pricing rules →

Explore ten different approaches for structuring your prices---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.
Learn when to use each one →

Know the pricing strategies that work...and which ones to avoid. Get access to the PricingBrew Journal--full of guides, tutorials, research & on-demand webinars (and new content each week). Join thousands of your peers and subscribe.

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In pricing, there are so many moving parts that having a perfectly accurate dataset just isn't realistic. So we've got to figure out how to make the most of the data we have.
Here's how to do it →

Our research shows that the best pricing people share some key traits. Find out what they are and how you can establish them in yourself and your team.
You'll go far if you develop these →

Your ability to command a price is affected by every other aspect of the business. In turn, every pricing decision can have ripple effects throughout the business. So how do you ensure that your pricing and the overall business strategy are properly aligned?

In our next live webinar, we’ll explore how pricing is linked with other elements of the company and what should you do when there's a disconnect. We’ll share how to develop initiatives that complement the larger business goals and reveal how pricing data and skills can be used to influence the overall strategic direction.
Sign Up For Next Thursday's Live Webinar →

Fixing poor pricing and discounting practices can seem futile. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
Stop having to play "bad cop" →

One of the biggest challenges in pricing is getting buyers to recognize, understand, and believe the value of your offerings. This template shows you how to get prospects to view your offerings as being different, better than the alternatives, and worth the price.
Every message needs these 3 ingredients →

PricingBrew | February 22, 2024 - Live Training Webinar

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The PricingBrew Journal is an online publication focused on best practices and research into business-to-business pricing. With a multitude of tools and resources available at PricingBrew.com, our research team is dedicated to publishing practical approaches, pragmatic advice and revealing what works (and what doesn't) to improve margin and pricing outcomes.

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