See how to remove the guesswork from pricing tasks...

Research & Best Practices To Get More From B2B Pricing

It's a great time to subscribe to the PricingBrew Journal. Through next week, you can save $100 off of any annual subscription.

Just use the coupon code EQUINOX23 before September 22.

Trial and error used to be a pretty common approach to set prices. But now there are much better ways to answer the questions your team is facing.
See how to remove the guesswork →

Segmentation, value, strategy, analysis, elasticity... They're all great. But they're meaningless if you forget about this other thing.
Teams overlook it all the time →

The structure of your pricing function can make things easier...or harder. We've researched the best practices across the 3 major pricing organizational models so you know what's most effective.
See what works (and what doesn't) →

We rarely run discounts. But to kick off fall (or spring for those in the southern hemisphere), you can save $100 when you subscribe to the PricingBrew Journal--just use the coupon code EQUINOX23 before September 22.

Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?
Use these techniques and stay a step ahead →

In a battle between pricing strategy and and corporate culture, culture wins every time. But it helps to remember that there's a step in between devising the strategy and putting it into practice.
Learn the missing step →

Price promotions are usually the go-to tactic when facing excessive inventory or revenue target shortfalls. But many pricing teams get stuck fending off promotional suggestions that carry huge risks or are unlikely to perform well.

In our next webinar, we’ll delve into the distinctive dynamics of B2B markets and their impact on price promotions. We’ll explain how to determine if a particular promotion will achieve the desired results. Plus we’ll share insights on structuring promotions that encourage the right behaviors while minimizing downsides.
Sign Up For Our Next Live Webinar →

A well thought-out sales strategy can reduce pricing pressure and increase deal velocity. Better yet, relatively small adjustments to in a few high-leverage areas can combine and compound to produce dramatic results.
These are the changes to make →

One of the biggest challenges with any pricing initiative is simply getting it off the ground. These are the essential steps for securing the internal buy-in and support your pricing projects and initiatives need.
Here's how to get the buy-in →

PricingBrew | October 5, 2023 - Live Training Webinar

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The PricingBrew Journal is an online publication focused on best practices and research into business-to-business pricing. With a multitude of tools and resources available at PricingBrew.com, our research team is dedicated to publishing practical approaches, pragmatic advice and revealing what works (and what doesn't) to improve margin and pricing outcomes.

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